About Us

Ghaavi is an India-based fashion and lifestyle label designing ready-to-wear for women and men with a range of accessories that feature colors & prints.

How Ghaavi was founded?

Ghaavi the name was derived from our grandparents 'Ghasi & Vimla'. Both were our pillars from the beginning. It also signifies the pairing of prints and colors.

Ghaavi was born out of Bhatra Exports International in 2021.Primarily we make women & men clothes focusing on essentials rather than trends. Functionality, Timelessness, playfulness & modernity are inherent part we believe in our brand. Transparent & accountable in our process, we offer items made from lower-impact and responsibly sourced materials. All Crafted in our own workshop in Jaipur.

What is our aim?

Ghaavi as lifestyle brand that practices upcycling & the use our own factory leftover fabric throughout its range and create stylish fashion products. Our main focus on zero waste fashion & accessories prioritizing quality over quantity which is why we produces limited quantities in our collections. 

How we work?

At Ghaavi, we believe that true luxury lies not only in the exquisite craftsmanship of our products, but also in the conscious choices we make as a brand. Sustainability is at the heart of everything we do, and we are committed to creating a more mindful and responsible fashion industry.

From the very beginning, we have set out on a mission to redefine production and consumption. We understand the importance of every small action, and that is why we take in surplus & export rejected fabrics from our factory. By using these high-quality remnants and leftovers, we not only prevent them from ending up in landfills, but also give them a new life as beautiful garments.

We have adopted a made-to-order model for specific garments, ensuring that they are created only when it is demanded. This approach allows us to avoid the pitfalls of mass production and reduce our carbon footprint. By producing in limited quantities, we are able to focus on quality and attention to detail, resulting in truly exceptional pieces.

While we may not claim to be a completely sustainable brand, we are proud to distinguish ourselves from fast fashion brands by prioritizing ethical practices and conscious choices. Our lounge wear sets, such as the "Pink Tiger Cotton Night suit" and "Tropical blue tree Printed Night suit," are designed to provide both comfort and style, allowing you to unwind in the most elegant way possible.

Founded in 2021 in Jaipur by Priya, Karan & Neha, Ghaavi is a testament to the power of small steps towards a more sustainable future. We invite you to join us on this journey, where luxury and responsibility intertwine to create a truly unique and meaningful fashion experience.